Emotional Design
Donald Norman has a new book out called Emotional Design. He has a few chapters available for free on his website. I think I might read his classic book The Design of Everyday Things first.
There’s an interesting article from Ok-Cancel that makes fun of how the HCI (human-computer interface) gurus like Jakob Nielsen, Don Norman, and Jared Spool can’t agree on things. They even have a comic strip portraying an urban-style battle between “Neilly” and “LL Spool J”.